A fresh face for the BeFree’s new skin care product
This packaging was created under the art direction of Ali Alden at Bareknuckle Brand Marketing. BeFree Natural Skin care needed a design for their new line of hand soaps. The process involved applying the look of their other packaging to a new product and bottle shape and translating the texture and color of their usual craft paper labels over to a waterproof material. The space and shape of this new label offered a chance to create a custom lemon illustration, bringing a new handmade touch to this brand.