Aariel Portera

Branding, print and web design for the Young Adult author

Aariel Portera is an author of gothic fantasy books. Tasked with creating a brand and applying it the the author’s books and website, Odd Zero was able to let loose with some rich and indulgent design.

Beyond the general brand that includes the logo, typography and color palette, visual themes were set as motifs for the author’s cover art. Odd Zero established these motifs in the work for Bright Blood, the author’s most recent book.

In addition to the logo, color palette and typography, the brand includes a custom hand-drawn typeface for titles inspired by the letterforms in the logo. Swirling, glowing flourishes accent the title. Ornate typography, luscious colors, mysterious photography, and layered lighting effects all comprise a dramatic visual brand that lets the reader know that this is an Aariel Portera book.

View Aariel Portera’s website.

I’m so glad I found Odd Zero! Every step in the brand and website design has been so smooth. I could not be happier with the quality of design and the professional service. I got exactly what I asked for and all with excellent communication and follow-through. Margaret has great vision and created such a gorgeous website and book cover for me. You will not regret choosing Odd Zero for website or brand design!”

Aariel Portera


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