Glow Worker

Reiki healing for the healers

New Reiki practitioner Angie Ortiz came to Odd Zero to create the visual brand for her new practice in Reno. Angie is carving out a niche for herself focusing on reiki and healing services for health care workers. As a former nurse, she knows how much care this population needs in order to provide for others.

I asked Angie to visualize and describe reiki. She quickly answered that it’s a golden spiral coming from her hands. A business owner knows their industry and craft inside and out. It’s always my pleasure to pick their brain and translate that into a visual brand. See the Glow Worker brand in action at

The watercolors and illustrations are loose and undulating organic forms. Inspired by Monet’s Impression, Sunrise, the color palette features a soothing selection of colors, with a shot of vivid pink. The aim with this visual brand was to create a rich landscape of texture and color while maintaining a peaceful and uplifted feeling.


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