Our Local Basket

Meal delivery start-up highlighting local Nevada farmers and vendors

Under the art direction of Ali Alden at Bareknuckle, this brand and logo was created for the start-up meal delivery company located in the Reno/Carson Valley area of Nevada. Our Local Basket gathers and delivers locally sourced ingredients accompanied by gourmet recipes.

The brand is a modern take on country style. Priorities in the design were being friendly, bright and neighborly. Embellishments such as the graphic tagline and farmhouse wallpaper are extra elements that make this brand so rich with personality and warmth. Clean layouts and typography were implemented in order to bring the old-fashioned style into the contemporary market of automated gourmet meal delivery services.

View the Our Local Basket website.